Case Study: Social Media, Digital Marketing & YouTube Thumbnails for Sports Card Investor
Overview
Sports Card Investor (SCI) is a content network and data platform that helps collectors and investors make smarter decisions in the sports card market. With tools like Market Movers, a robust YouTube presence, and an expanding social media footprint, SCI blends nostalgia, data, and technology to empower users to "profit from the hobby they love."
When I joined SCI, they were producing a high volume of content but lacked a consistent visual identity. As the first in-house designer, I established brand guidelines that shaped the look and feel of everything from YouTube thumbnails to ad campaigns and social media posts. My work has directly contributed to subscriber growth, increased engagement, and higher conversions for SCI’s flagship product, Market Movers.
The Challenge: Staying afloat while defining the brand
When I started at SCI, the most difficult part was keeping up with the amount of content being created while maintaining a cohesive look. SCI had a presence, but without dedicated design leadership, its visual presentation was inconsistent.
To solve this, I:
• Developed a unified visual identity for YouTube, social media, and marketing graphics
• Created templates & design systems that allowed the team to scale content efficiently
• Designed engaging visuals that drove conversions, engagement, and subscriber growth
The Solution:
High-Impact Thumbnails, Ads & Social Graphics YouTube Thumbnails: Driving 100M+ Views
I design 4–6 YouTube thumbnails per week, optimizing them for clickability and engagement. By using bold typography, vibrant colors, and compelling imagery, I help SCI grab attention.
• Developed a unified visual identity for YouTube, social media, and marketing graphics
• Created templates & design systems that allowed the team to scale content efficiently
• Designed engaging visuals that drove conversions, engagement, and subscriber growth
The Solution:
High-Impact Thumbnails, Ads & Social Graphics YouTube Thumbnails: Driving 100M+ Views
I design 4–6 YouTube thumbnails per week, optimizing them for clickability and engagement. By using bold typography, vibrant colors, and compelling imagery, I help SCI grab attention.
Impact:
My thumbnails have helped generate over 100M views on SCI’s main channel These views translate into subscriber conversions for SCI’s paid tool, Market Movers
My thumbnails have helped generate over 100M views on SCI’s main channel These views translate into subscriber conversions for SCI’s paid tool, Market Movers
Social Media Graphics: Expanding Audience Engagement
I created branded social media templates that make it easy for the team to maintain consistency while driving engagement. From Instagram carousels to Twitter discussion prompts, my designs are crafted to get people talking.
I created branded social media templates that make it easy for the team to maintain consistency while driving engagement. From Instagram carousels to Twitter discussion prompts, my designs are crafted to get people talking.
Impact:
Helped grow Instagram followers from under 40K to over 150K
Designed high-engagement graphics that spark community conversations
Ad Campaign Graphics: Supporting Market Movers’ Growth
I designed digital ads & promotional materials that introduced Market Movers to a wider audience. One key campaign launched during the app’s first major update, featuring new features, a lower entry price point and functionality improvements. Dubbed Market Movers X
I designed digital ads & promotional materials that introduced Market Movers to a wider audience. One key campaign launched during the app’s first major update, featuring new features, a lower entry price point and functionality improvements. Dubbed Market Movers X
Impact:
Market Movers grew from under 2,000 monthly subscribers to over 12,000
Ads contributed to an increase in paid sign-ups for the platform
Final Thoughts
My role in shaping SCI’s visual identity, marketing materials, and content strategy has helped define the company’s digital presence. By ensuring brand consistency, optimizing for engagement, and designing with performance in mind, I’ve contributed to audience growth and increased conversions for the product.
